Primal Rebirth started because we noticed a pattern — more and more men feeling tired, unmotivated, and disconnected from themselves… So we started asking why. And what kept showing up again and again, was low testosterone.

Testosterone levels in young men are dropping fast. And with it, so are the things that make men feel like themselves: strength, energy, focus, confidence.

In fact, testosterone levels in young men have dropped by nearly 30% since the 1980s, and it’s still falling.

We knew testosterone was at the center of it. So we spent an entire year deep in the science. Not looking for hacks. Just trying to understand what actually works, what’s been proven, what’s nonsense, and what’s missing.

We kept finding good info, but it was all over the place. One study on sleep. Another on nutrition. Another on stress. No one had tied it together into something you could actually follow.

And that’s when it clicked.

Men weren’t lacking effort. They were lacking structure.

So we built one.

We took everything we’d found and turned it into a clear, step-by-step system, focused entirely on raising testosterone through the things that actually matter.

That’s what Primal Rebirth is. A classroom where everything is taught. A community where you’re surrounded by people on the same path. And a place where you don’t have to figure it all out alone.